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Search engine marketing jargon
SEM: search engine marketing, the broad practice of using search engines to bring visitors to your website
SEM: search engine marketing, the broad practice of using search engines to bring visitors to your website and to make matters worse I don't know how wide this column is so i guess i'll just have to type something really long to see where it wraps or breaks or what have you.
Local search: a web search to find a business in a specific city or geographic area
SEO: search engine optimization, or the process of making your website easier to find in search engines like Google
Black Hat SEO: optimization techniques that (intentionally) go against guidelines from Google and other search engines
SERP: Search Engine Results Pages, or a list of websites returned by a search engine in response to a query
SEP: Search Engine Position – your website’s position among search engine results
PR: Page Rank, Google’s measure of a web pages’ importance on a scale of 1-10
Keywords: the words and phrases people use in search engines to find things
Long tail keywords: obscure or very targeted keywords (coined by Chris Anderson)
Keyword research: the process of finding which keywords are most popular & relevant to your hotel
On-page or On-site Optimization: things you do on your hotel’s website to make it rank higher in search engines
Off-page or Off-site Optimization: tactics performed on other websites to increase your site’s ranking
Inbound/Outbound Links: links from other websites to your websites, and vice versa
Link building campaign: an organized effort to get more inbound links (to increase search position)
Reciprocal linking: the practice of exchanging links with another website to get referrals and increase search rank
Algorithms: the way a search engines sorts & positions websites