--- title: Joshua Banks's Marketing Blog --- [Skip to content](https://jriven.net/blog#main-content) [![](https://jriven.net/hs-fs/hubfs/joshua-banks-logo.png?width=375&height=51&name=joshua-banks-logo.png)](https://jriven.net/) - [Resume](https://jriven.net/resume-for-joshua-banks) - [Writings](https://jriven.net/en/content-portfolio) - [Designs](https://jriven.net/en/design-portfolio) - [Blog](https://jriven.net/blog) Open main navigation Close main navigation - [Resume](https://jriven.net/resume-for-joshua-banks) - [Writings](https://jriven.net/en/content-portfolio) - [Designs](https://jriven.net/en/design-portfolio) - [Blog](https://jriven.net/blog) - [Contact Me](https://jriven.net/contact-joshua-banks) [Contact Me](https://jriven.net/contact-joshua-banks) # Marketing Blog of Joshua Banks [![SEO & Advertising fueled the rise of ai](https://jriven.net/hubfs/ChatGPT%20Image%20Nov%206%2c%202025%2c%2003_15_12%20PM.png)](https://jriven.net/blog/seo-and-advertising-fueled-the-rise-of-ai) [marketing tech](https://jriven.net/blog/tag/marketing-tech), [Thought Leadership](https://jriven.net/blog/tag/thought-leadership), [SEO](https://jriven.net/blog/tag/seo), [AEO](https://jriven.net/blog/tag/aeo), [AI](https://jriven.net/blog/tag/ai), [GEO](https://jriven.net/blog/tag/geo) ## [SEO and Advertising Fueled the Rise of AI](https://jriven.net/blog/seo-and-advertising-fueled-the-rise-of-ai) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Nov 6, 2025 3:16:49 PM How marketers and Google trained the system that AI is now replacing Let’s be honest, marketers and ... [Read more](https://jriven.net/blog/seo-and-advertising-fueled-the-rise-of-ai) [![image with text of "stop freaking out about ai search"](https://jriven.net/hubfs/stop-freaking-out-about-AI-search.png)](https://jriven.net/blog/stop-freaking-out-about-ai-search-weve-been-here-before) [Marketing Leadership](https://jriven.net/blog/tag/marketing-leadership), [Thought Leadership](https://jriven.net/blog/tag/thought-leadership), [SEO](https://jriven.net/blog/tag/seo), [AEO](https://jriven.net/blog/tag/aeo), [AI](https://jriven.net/blog/tag/ai), [GEO](https://jriven.net/blog/tag/geo), [Open To Work](https://jriven.net/blog/tag/open-to-work), [Marketing Strategy](https://jriven.net/blog/tag/marketing-strategy) ## [Stop Freaking Out About AI Search: We’ve Been Here Before](https://jriven.net/blog/stop-freaking-out-about-ai-search-weve-been-here-before) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Oct 20, 2025 1:08:08 PM If you spend any time on LinkedIn, group chats, or marketing Twitter (sorry, “X”), you’ve seen it, t... [Read more](https://jriven.net/blog/stop-freaking-out-about-ai-search-weve-been-here-before) [![identifying-a-bad-marketing-agency](https://jriven.net/hubfs/how-to-identify-a-bad-marketing-agency1.png)](https://jriven.net/blog/identify-a-bad-marketing-agency-joshua-banks) [Marketing Agencies](https://jriven.net/blog/tag/marketing-agencies), [Marketing Audit](https://jriven.net/blog/tag/marketing-audit), [Marketing Consultation](https://jriven.net/blog/tag/marketing-consultation), [Marketing Second Opinion](https://jriven.net/blog/tag/marketing-second-opinion) ## [How to Identify a Bad Marketing Agency (Before They Waste Your Budget)](https://jriven.net/blog/identify-a-bad-marketing-agency-joshua-banks) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Oct 6, 2025 3:15:16 PM There are two types of marketing agencies. The first kind is the real deal, a partner that wants to ... [Read more](https://jriven.net/blog/identify-a-bad-marketing-agency-joshua-banks) [![art of war for marketers](https://jriven.net/hubfs/art-of-war-for-marketing.png)](https://jriven.net/blog/the-art-of-war-for-marketers-ancient-strategy-modern-results) [Thought Leadership](https://jriven.net/blog/tag/thought-leadership), [Marketing Strategy](https://jriven.net/blog/tag/marketing-strategy) ## [The Art of War for Marketers: Ancient Strategy, Modern Results](https://jriven.net/blog/the-art-of-war-for-marketers-ancient-strategy-modern-results) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Sep 22, 2025 3:37:38 PM For over 2,500 years, Sun Tzu’s The Art of War has shaped the way leaders think about strategy. Its ... [Read more](https://jriven.net/blog/the-art-of-war-for-marketers-ancient-strategy-modern-results) [![silent-offshoring-of-white-collar-work](https://jriven.net/hubfs/ChatGPT%20Image%20Sep%2017%2c%202025%2c%2004_45_00%20PM.png)](https://jriven.net/blog/the-silent-offshoring-of-white-collar-work-what-it-means-for-the-american-economy) [Job Outsourcing](https://jriven.net/blog/tag/job-outsourcing), [Globalization](https://jriven.net/blog/tag/globalization), [Hire In The USA](https://jriven.net/blog/tag/hire-in-the-usa) ## [The Silent Offshoring of White-Collar Work: What It Means for the American Economy](https://jriven.net/blog/the-silent-offshoring-of-white-collar-work-what-it-means-for-the-american-economy) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Sep 16, 2025 10:10:16 AM AI may dominate the headlines as the main threat to white-collar work, but it is far from the only o... [Read more](https://jriven.net/blog/the-silent-offshoring-of-white-collar-work-what-it-means-for-the-american-economy) [![good seo covers aeo and geo](https://jriven.net/hubfs/good-seo-is-aeo-geo2c.png)](https://jriven.net/blog/seo-isnt-dead-its-evolving-for-ai/aeo/geo) [SEO](https://jriven.net/blog/tag/seo), [AEO](https://jriven.net/blog/tag/aeo), [AI](https://jriven.net/blog/tag/ai), [GEO](https://jriven.net/blog/tag/geo) ## [SEO Isn’t Dead, It’s Evolving for AI/AEO/GEO](https://jriven.net/blog/seo-isnt-dead-its-evolving-for-ai/aeo/geo) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Sep 3, 2025 4:41:01 PM Every few years, a new wave of technology sparks doomsday predictions about the “death of SEO.” Toda... [Read more](https://jriven.net/blog/seo-isnt-dead-its-evolving-for-ai/aeo/geo) [![](https://jriven.net/hubfs/hiring-%26-industry-experience.png)](https://jriven.net/blog/stop-overvaluing-industry-experience-and-start-hiring-for-impact-joshua-banks) [Marketing Leadership](https://jriven.net/blog/tag/marketing-leadership), [Marketing Impact](https://jriven.net/blog/tag/marketing-impact), [Industry Experience Is Overvalued](https://jriven.net/blog/tag/industry-experience-is-overvalued) ## [Stop Overvaluing Industry Experience and Start Hiring for Impact](https://jriven.net/blog/stop-overvaluing-industry-experience-and-start-hiring-for-impact-joshua-banks) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Aug 20, 2025 9:30:00 AM When scanning job postings, one thing stands out time and again: “Must have X years of experience in... [Read more](https://jriven.net/blog/stop-overvaluing-industry-experience-and-start-hiring-for-impact-joshua-banks) [![personal branding vs business branding](https://jriven.net/hubfs/wheres-the-content.png)](https://jriven.net/blog/wheres-the-content) [Thought Leadership](https://jriven.net/blog/tag/thought-leadership), [Social Media Presence](https://jriven.net/blog/tag/social-media-presence), [Personal Branding](https://jriven.net/blog/tag/personal-branding), [Results Over Noise](https://jriven.net/blog/tag/results-over-noise) ## [Why You Don’t See Me Posting Blogs or Filling Up Social Media](https://jriven.net/blog/wheres-the-content) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Aug 19, 2025 4:02:32 PM Every so often, someone asks me why I don’t have a bigger presence when it comes to blogging, though... [Read more](https://jriven.net/blog/wheres-the-content) [![marketing jargon vin diagram - Joshua Banks](https://jriven.net/hubfs/marketing-terms-vin-diagram-1.png)](https://jriven.net/blog/tracing-the-evolution-of-digital-marketing-terminology) [Marketing Buzzwords](https://jriven.net/blog/tag/marketing-buzzwords), [marketing jargon](https://jriven.net/blog/tag/marketing-jargon), [Marketing Terminology](https://jriven.net/blog/tag/marketing-terminology) ## [Tracing the Evolution of Digital Marketing Terminology](https://jriven.net/blog/tracing-the-evolution-of-digital-marketing-terminology) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) May 16, 2025 11:40:19 AM If you think keeping up with terms like "skibidi toilet", "rizz", "sigma", "bussin", "ate", and "fan... [Read more](https://jriven.net/blog/tracing-the-evolution-of-digital-marketing-terminology) [![The Must-Have Tools for a Modern Marketing Leader’s Tech Stack](https://jriven.net/hubfs/Businessman%20holding%20hand%20drawn%20media%20icons.jpeg)](https://jriven.net/blog/the-must-have-tools-for-a-modern-marketing-leaders-tech-stack) [marketing tech](https://jriven.net/blog/tag/marketing-tech) ## [The Must-Have Tools for a Modern Marketing Leader’s Tech Stack](https://jriven.net/blog/the-must-have-tools-for-a-modern-marketing-leaders-tech-stack) ![Picture of Joshua Banks](https://jriven.net/hs-fs/hubfs/Images/Screenshot%202023-12-28%20092330.jpg?width=50&name=Screenshot%202023-12-28%20092330.jpg) [Joshua Banks](https://jriven.net/blog/author/joshua-banks) Apr 30, 2025 4:54:32 PM Marketing has come a long way from billboards and trade show flyers. Today, being a marketing leader... [Read more](https://jriven.net/blog/the-must-have-tools-for-a-modern-marketing-leaders-tech-stack) First Prev [1](https://jriven.net/blog) [2](https://jriven.net/blog/page/2) [Next](https://jriven.net/blog/page/2) [Last](https://jriven.net/blog/page/2) [linkedin-in icon](https://www.linkedin.com/in/joshuabanks) [X Twitter icon](https://x.com/banksjd) - [Resume](https://jriven.net/resume-for-joshua-banks) - [Writings](https://jriven.net/en/content-portfolio) - [Designs](https://jriven.net/en/design-portfolio) - [Blog](https://jriven.net/blog) --- [![](https://jriven.net/hs-fs/hubfs/joshua-banks-logo.png?width=375&height=51&name=joshua-banks-logo.png)](https://www.jriven.net) Copyright © 2025,