Why You Don’t See Me Posting Blogs or Filling Up Social Media

Every so often, someone asks me why I don’t have a bigger presence when it comes to blogging, thought leadership articles, or social media commentary. The answer is simple: I’m busy doing the work.

It’s a lot like the mechanic who drives a beat-up car or the contractor with half-finished projects at home. When you’re spending your time fixing, building, and delivering for others, your own “side projects” tend to get pushed to the back burner. My energy and focus go into strategy, execution, and measurable outcomes for the businesses I serve, not into broadcasting my every move online.

That doesn’t mean I don’t value writing, sharing insights, or adding to the conversation. I do. But when I’m choosing between polishing a blog post and launching a campaign that drives real revenue growth, I’ll choose the campaign every time. My work speaks through results: improved lead generation, stronger brand presence, better ROI.

Now, to be clear, there are professionals who maintain a large social media presence or publish blogs constantly. That is their way of building their personal brand, and good for them. But let’s be honest, that work primarily benefits them, not the companies they serve. Which raises the real question: are you looking for someone focused on building their own brand, or someone fully committed to building yours?

If you’re a potential employer and you’re wondering why there aren’t more blog posts with my name on them, I’d ask you to consider why that matters.

• If you want proof of expertise: Look at the results I’ve driven and the teams I’ve led. They’re tangible and measurable.

• If you want a content creator: I’ve created content for brands with proven success, both by leading strategy and content management as well as rolling up my sleeves to write blogs, emails, and campaigns myself. The difference is that my focus is on producing content that drives business outcomes, not personal visibility.

• If you’re equating social media presence with industry knowledge: I’d challenge that assumption. Some of the most effective leaders I know are too busy doing to be posting.

At the end of the day, I’d rather be the person companies trust to execute, solve problems, and deliver growth than the person who writes the most threads or blog entries. My focus is on building brands, not building a personal highlight reel.

Joshua Banks
Digital Marketing Leader & Strategist