Resume

Led Raiven's marketing department, driving demand generation, digital campaigns, & brand growth in the B2B marketplace. Fields of focus included contractors, EV products, purchasing, supply chain management, and SaaS. Managed multi-channel campaigns, including content marketing, search engine optimization (SEO), SEM (PPC), social media, email, display advertising, event & conference marketing, marketing automation, webinars, video production, & online PR. Developed & executed comprehensive marketing strategies aligned with long-term organizational goals while also spearheading agile, opportunity-driven campaigns to capitalize on emerging trends & business opportunities.

• Directed brand growth initiatives from startup levels to achieve 800% increase in online conversions, 135% increase in organic traffic, 172% boost in social media engagement, 425% rise in referring domains, & a domain authority score of 45.
• Developed & executed data-driven marketing strategies that boosted brand visibility & customer engagement across platforms, drove an 182% sales increase, & expanded awareness in key sectors.
• Managed PPC campaigns on Google Ads & LinkedIn, driving demand generation & qualified leads. Optimized performance through keyword research, A/B testing, & analytics, achieving measurable increases in CTR, CPC efficiency, & lead quality.
• Developed & led content marketing strategy, including idea generation, voice development, persona creation, scheduling, & analysis. Content included blogs, quarterly outlooks, press releases, & case studies. Content directly converted enterprise orgs into clients.
• Implemented data-driven analysis, increasing market reach YoY (104% increase in year 4) & annually exceeding our targets for revenue growth, customer acquisition, lead generation, & audience reach.
• Managed & optimized HubSpot CRM platform to streamline marketing automation, lead tracking, & campaign performance analysis.
• Managed partnerships, including Qmerit, to boost ROI, streamline content, & drive growth through co-branded campaigns.
• Implemented account-based marketing (ABM) strategies to target high-value contractor segments, acquiring enterprise level clients.
• Collaborated with sales, product, support, design, & vendors to create & execute cohesive marketing strategies aligned with goals.
• Planned & executed virtual & in-person events targeting key audiences, enhancing brand visibility & capturing valuable leads.
• Initiated voice search optimization & AI search optimization strategies.

Led the digital marketing team, driving demand generation, marketing strategy development & execution in higher education marketing. Primary audience of B2C with secondary B2B campaigns. Oversaw the college’s website, marketing campaigns, social media, PR communication, analytics & reporting, UX, app development, live chat, & compliance with legal & government requirements.

• Managed SEO, SEM (PPC), programmatic & display ads, geotargeting, email, social media, mobile strategy, & communications.
• Led a cross-functional team in developing & executing inbound marketing strategies, increasing qualified leads by 40%.
• Managed a $1M+ annual budget, optimizing marketing spend to achieve a 20% reduction in expenses while maintaining performance.
• Spearheaded digital transformation project, integrating advanced analytics into marketing decisions & enhancing campaign effectiveness.
• Managed PPC campaigns, optimized keywords, ad copy, & A/B tests, driving higher conversions & ROI to support enrollment goals.
• Directed the complete redesign of a 10,000+ page website, from concept through stakeholder collaboration, design development, & implementation, followed by a comprehensive post-launch performance report.
• Initiated & managed projects for live chat & app development to improve user experience & engagement.
• Employed data-driven insights, cohort research, & A/B (multivariate) testing to optimize campaigns, enhance UX, & drive conversions.
• Collaborated with stakeholders, including leadership, department heads, & agencies, to align marketing strategies with institutional goals.
• Implemented a cohesive content strategy to streamline messaging across platforms, increasing engagement & brand consistency.
• Established standard operating procedures (SOPs) for digital processes to ensure efficiency & compliance.
• Drove accessibility improvements to meet ADA & WCAG standards, enhancing user inclusivity.
• Initiated voice search & IOT marketing strategies before reaching mainstream focus.
• Managed crisis communications to the community & students during events such as the COVID-19 pandemic, natural disasters, inclement weather, & industrial accidents.

Led digital marketing initiatives for Houston Methodist, focusing on enhancing brand visibility, demand generation, lead generation, & patient engagement across digital platforms. Target market was B2C in the healthcare space.

• Developed & executed integrated marketing campaigns to promote healthcare services, increasing patient acquisition & retention.
• Managed multi-channel marketing efforts, including website content, SEO, PPC, email & social media to drive traffic & conversions.
• Led the successful redesign & rebranding of enterprise website of 10k+ pages, with domain name change, while preserving website traffic, tracking capabilities, & domain authority.
• Managed a $1M PPC budget with an outside vendor, overseeing campaign development, optimizing performance through analytics, & ensuring cost efficiency. Efforts boosted traffic, conversions, & ROI, supporting patient acquisition & retention goals.
• Collaborated cross-functionally with leadership, physicians, service line leaders, & external agencies to align marketing strategies with organizational goals, ensuring cohesive messaging & maximum impact across channels.
• Led creation of patient-focused content, optimized for engagement & conversions using A/B testing & audience segmentation.
• Spearheaded digital strategies using emerging channels & personalization to stay ahead of emerging healthcare trends & boost engagement in a competitive market.
• Focused on improving the end-to-end digital patient journey, from awareness to conversion, enhancing the online experience using user feedback, surveys, & UX analysis.
• Implemented & maintained marketing analytics dashboards for tracking performance, enabling data-driven decision-making, & reporting actionable insights to senior leadership to guide future strategies.
• Ensured compliance with healthcare regulations (e.g., HIPAA) in all digital campaigns, & online presence, maintaining ethical marketing practices & safeguarding patient data.
• Managed relationships with vendors, ensuring ROI maximization & alignment with Houston Methodist’s broader strategic objectives.
• Oversaw an annual digital marketing budget exceeding $1 million, optimizing spend & driving a measurable increase in traffic (171% increase) & conversions (100% increase).

Developed & executed comprehensive SEO strategies to improve search engine rankings, increase organic traffic, & drive demand generation & lead generation for a diverse portfolio of clients, primarily B2B & industrial fields. Conducted in-depth keyword research, competitive analysis, & on-page/off-page optimization to maximize website visibility & performance.

• Managed technical SEO audits & implemented fixes to enhance site speed, mobile responsiveness, & crawlability.
• Created & optimized content aligned with client goals, enhancing relevance, keyword targeting, & UX for better SERP performance.
• Collaborated with developers, designers, & account managers to align SEO strategies with digital marketing campaigns & client goals.
• Monitored & analyzed SEO performance using tools like Google Analytics, Google Search Console, & SEMrush, providing actionable insights & regular reporting to clients.
• Monitored SEO performance using Google Analytics, Search Console, SEMrush, etc., providing regular client reports & actionable insights.
• Adapted strategies to algorithm updates, trends, & client needs, driving improvements in organic traffic, engagement, & ROI.
• Collaborated with clients in meetings to develop & refine SEO & digital marketing strategies.
• Regular client communication & reporting to ensure alignment with client goals & drive continuous improvement.